During May of 2016 we began conversations with WilliamsF1 and the Sure (Unilever) team to discuss the launch of their new “Williams F1 Anti-Persperant”. Sure were looking to raise awareness of the new product and bring influencers over to Monaco to celebrate the launch.
- Raise awareness of Sure UK’s contest to find the #PitCrewApprentice
- Support Sure and WilliamsF1 in content creation/distribution
- Engage a new audience of millennials across Twitter to enter the contest
- Identifying and flying three leading sports-focused influencers out to Monaco to launch the Sure Williams F1 Anti-Persperant
- Creating strategic content opportunities on-board the Unilever Yacht in Monaco Marina.
- Building out a social delivery strategy to maximize and deliver content on Instagram Twitter, Snapchat and Facebook
- Williams F1
- Influencer Strategy & Activation