During May of 2016 we began conversations with WilliamsF1 and the Sure (Unilever) team to discuss the launch of their new “Williams F1 Anti-Persperant”. Sure were looking to raise awareness of the new product and bring influencers over to Monaco to celebrate the launch.

Objective.

  • Raise awareness of Sure UK’s contest to find the #PitCrewApprentice
  • Support Sure and WilliamsF1 in content creation/distribution
  • Engage a new audience of millennials across Twitter to enter the contest

Activity.

  • Identifying and flying three leading sports-focused influencers out to Monaco to launch the Sure Williams F1 Anti-Persperant
  • Creating strategic content opportunities on-board the Unilever Yacht in Monaco Marina.
  • Building out a social delivery strategy to maximize and deliver content on Instagram Twitter, Snapchat and Facebook

Client

  • Williams F1
  • Unilever

Role

  • Influencer Strategy & Activation

Year

  • 2016

RESULTS

2

IMPRESSIONS

1,460,202

TWITTER IMPRESSIONS

14,200

SOCIAL LIKES

27

POSTS

35,604

INSTAGRAM ENGAGEMENTS

CONTACT US

How would you like to engage Kairos Media?