Wargaming, known for “World of Tanks”, “World of Warships” and “World of Warplanes” is an international game developer and publisher with headquarters in Nicosia, Cyprus.

Objective.

  • Raise awareness of the launch of World of Tanks on Ps4
  • Engage a new audience, specifically targeting males in the United Kingdom
  • Create a fun promotion that would attract maximum retweet’s and likes

Activity.

  • Identifying, coordinating and activating 40 of the UK’s largest gaming influencers across Twitter
  • Amplification metrics were established “Like if you would like to see me play this game” in order to further spread the message
  • Encouraging and reviewing image based content, guidelines were established to ensure the best share of voice while maximizing a positive brand image

Client

  • Wargaming Europe

Role

  • Influencer Strategy & Activation

Year

  • 2016

RESULTS

20

INFLUENCERS ACTIVATED

32,750,220

IMPRESSIONS

14,470

FAN TWEETS

9,850,000

COMBINED FOLLOWERS

78

MALE AUDIENCE

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